Learn. Understand. Experiment. Build. Grow. Serve.

A passionate and transformative leader with over 15 years of industry experience in digital, innovation and human-centric design. Extensive knowledge of strategic frameworks, discovery and innovation processes, concept development and a proven track record of delivering best-in-class digital products and services. Deep experience in facilitation, mentorship, group dynamics, enabling high-performance teams and achieving long-term positive relationships with all critical stakeholders in highly complex, uncertain and volatile environments.



  • Change management, transformational leadership and group dynamics.
  • Experience hiring, building, leading, and developing high performing teams.
  • Business strategy, development and transformation.
  • Creativity, idea generation and concept development.
  • Designing for the consumer, user-centred design and service design.
  • Working in agile workflows such as SAFe, Scrum or Kanban.
  • Working collaboratively with user research, design and engineering teams.
  • Rapid familiarisation with new knowledge and tasks.
  • Independent, efficient, precise and solution-oriented approach to working.

Head of Experience Design

Vorwerk, Wollerau — 03/2019 - today

Overseeing Vorwerk's digital experience for all customer-facing touchpoints. Building design solutions that are scalable, reusable and shareable across products and markets.


  • Grew the design team from two to six direct reports within one year.
  • Established a global embedded UX community with over 25 members.
  • Introduced a global design system for all digital products.
  • Designed the Vorwerk problem and solution discovery process.
  • Implemented UX-research capabilities and increased customer validation loops.
  • Increased design and concept quality while improving time to market.

Introducing Cookidoo Created Recipes.
The all-new personalised Cookidoo.
Thermomix© TM6 launch video.

Head of Digital Product Development

Neue Zürcher Zeitung, Zürich — 01/2018 - 03/2019

Established the digital product development department. Conception and realisation of new products and services with user-centred methods and management of several cross-functional teams.


  • Designed and introduced NZZ audio, the first intelligent template-driven TTS service.
  • Launched the digital product themarket.ch, from business case validation to final product.
  • Redefined how the NZZ group develops digital products.
  • Introduced state of the art innovation-, service- and digital product design processes.
  • Built the first intelligent news personalisation service for the Google news initiative.
  • Redesigned and relaunched the NZZ.ch ecosystem, including a new digital business model.
  • Introduced company-wide objectives and key results (OKR).

Product design
Product design themarket.ch.
A new personalised experience for the
A new personalised experience for the NZZ.ch ecosystem.

Product Manager Apps

Neue Zürcher Zeitung, Zürich — 02/2014 - 12/2017

Led the mobile app portfolio of the Neue Zürcher Zeitung as well as the redesign of NZZ.ch.

Concept Developer / Information Architect

Kreisvier, Basel — 12/2011 - 01/2014

Ricola Farmer mobile game experience.

Communication Planner

Contexta, Bern — 11/2010 - 11/2011

Swisscom Vivo TV spot.
Swisscom Vivo TV spot.

Product Marketing Manager

MOBILEtechnics, Biel — 02/2008 - 10/2010

Account Manager

MOBILEtechnics, Biel — 01/2007 - 01/200

Customer Program Manager

MOBILEtechnics, Biel — 11/2005 - 12/2006

Operations Manager

NTH, Niederwangen — 03/2003 - 10/2005

Head of Administration

IT-Logix, Bern — 09/2002 - 02/2003

Kind words of humans, I had the pleasure to work and to collaborate with.

Chief Product Officer at Mindfuel

Niklaus is one-of-its-kind. He combines a human leadership style with great experience in how to build awesome digital products. He is always fighting for customer value and never puts any personal motivations before that. He knows exactly when the feasibility and viability of a product play an essential role to create customer success which makes him not only a great UX but an even better product guy!

You basically can give him every challenge and he will provide results in a lightning-fast time through focus and passion. Niklaus tries always to get different perspectives into his view of things, is super open to feedback, and tries to become better every single day. And the best part? He does this with fun as well, every company can be more than happy to have him on board.

Consultant at Netlight

I’ve had the pleasure of working with Niklaus for approx one year. I appreciated Niklaus for his broad and deep knowledge about leadership and teams in general and feedback in particular. In addition, he made work a joy with his positive attitude and playfulness; however still always with that nice professionalism, you expect from a leader and executive, creating structure in chaos and pushing the whole team and organization for continuous improvements.

Personally, I value his caring attitude and his ability to be vulnerable, why we fast developed more than a working relationship. I would be happy to work with Niklaus again and I highly recommend him for any journey he wants to take on.

Head of Performance at Insify

I’ve had the chance to see Niklaus work on a number of projects over the last few months and have been continually impressed. His technical understanding and attention to detail are highly impressive, and his affable, hard-working attitude makes him a pleasure to be around and work with.

NZZ Audio case study
NZZ Companion case study