Self-reflection is an essential part of our development. Without it, we miss many opportunities. But self-reflection is not something that comes naturally to most of us. Self-reflection is the habit of deliberately paying attention to your thoughts, emotions, decisions, and behaviours. This page is a living document where I reflect and explore topics close to my heart.


On strategy and getting things done

  • A good strategy helps you create organization-wide clarity and will increase your odds of success.
  • Strategy is about where to play and how to win.
    • Seeing reality as it is.
    • Simulating future realities.
    • Creative choice-making.
    • Deciding what not to do.
    • Tying choices to actions.
  • When your team prioritizes decisions with high/medium impact, how often does the discussion reference the strategy? If it happens rarely or never, you do not have a strategy.
  • It is essential to move fast, but the direction of your movement is more important than the speed.
  • Working with the right people and having the right chemistry is critical for getting outstanding results.
  • Ideas are a commodity. A strategy does not replace operational excellence. Execution is everything; Each day. Every day.
  • Focus always wins.

On mindfulness

Our mind is the basis of everything we experience in our lives and every contribution we can make to the lives of others. Given this fact, it makes sense to train it. But, unfortunately, we spend most of our time thinking about what we need to do, want to do, or wish we haven't done. We spend very little time contempt and focussed, in the present. And because of that, we often fail to connect with the people around us. Understanding your mind is the best way to correct this.

The purpose of meditation is not merely to de-stress, or to sleep better, or to learn to be a little less neurotic. The purpose is to radically transform your sense of who and what you are.” — Sam Harris

The real purpose of meditation is to have fundamental insights into the nature of your mind. Being mindful means realising specific things about the nature of your mind and being changed by these discoveries. Then the point is to integrate these new ways of seeing and being with a growing commitment to make the world better than it was yesterday.

On sustainability

We are part of nature, but our culture pushes us to believe that our technology, science and intelligence mean that the natural world rules do not apply to humankind. We have allowed ourselves to be persuaded that humans are so unique that the world should be shaped and controlled to suit our needs and wants. Yet, we are all part of nature.

I am a firm believer that sustainability must be a core ingredient of any business, product, service or process. We must work together to transform the economy into one where we thrive while restoring rather than destroying the living world. We need to create a circular economy based on:

  • Designing out waste and pollution.
  • Keeping products and materials in use.
  • Regenerating natural systems.

I am mindful of my carbon footprint. My websites run on green energy. I currently produce about 15.4 tons of CO2e emissions per year. To live a carbon-neutral life, I am now offsetting 18.2 tons of CO2e yearly by planting trees, kickstarting solar power and providing clean cookstoves. The supported projects meet the highest international quality standards for certified carbon offsetting. These initiatives are confirmed through the Verified Carbon Standard or the Gold Standard developed by WWF and other NGOs.


Connect with me on Klima by using the code NGW4KS

I also support initiatives like the Sustainable UX Playbook or the Sustainable Web Manifesto.

Spirit animal

Fennec fox