Advisory
Decisions do not get easier as organisations scale. They get heavier.
More stakeholders, more context to carry, more at stake when the direction is unclear. Most leadership teams I meet are not short of intelligence or intent. They are short of a clear answer to what to do next, and why now.
The work
That is the work.
For the last decade I have built and led digital organisations at enterprise scale, across Europe, with senior stakeholders who do not always agree. I bring that experience to teams that meet the same problems earlier, with less margin for error.
In practice
A close thinking partnership, with a few partners at a time.
I ask the question nobody has asked yet, and I reduce a complex situation to the decision that has to be made. When product, technology, and commercial pull in different directions, that usually means naming the trade-off nobody wants to own. I built the prioritisation model that made markets across Europe sequence as one, and the design system that replaced a fragmented toolchain with a single workflow. Both were arguments long before they were systems.
I have run most of what I would advise on.
One theme runs through most of this work right now: AI ambition has outrun the ability to execute it. The tools are bought and the pilots are running, yet almost nothing has reached production in a form anyone would stake a liability on. I build agentic workflows hands-on in my own team, so I know where this breaks: the data foundation underneath, the governance nobody wrote down, and who maintains any of it in year two.
When it is worth a call
Your product works, but alignment is getting harder. You are scaling faster than your decision structures can keep up, and you face a fork where getting it wrong is expensive. You want someone who will tell you what they think.
What I do not take on
Large team engagements, process audits, and board presentation builds. I work in depth with a few partners at a time, because that is how the quality stays high.
Engagements
Fit comes before fees.
I keep this deliberately small, so each engagement gets real depth.
Initial AlignmentTwo hours, no cost
We find the real problem behind the presenting one, pressure-test your current direction, and name the smallest set of moves that gets things going again. Then we decide honestly whether working together makes sense.
Strategic Sprint
A focused half-day on one clearly defined challenge: a strategic fork, a product decision with too many opinions, or an organisational question that keeps coming back. It ends with a clear outcome and no open ends.
Retainer Partnership
For work that benefits from continuity, where the same challenges recur and context compounds. It runs in explicit monthly blocks, with time tracked openly against each block. You get ongoing access and shared context on clear terms, not a bucket of hours.
Strategic Sprint and Retainer Partnership: fees on request.
Every engagement is explicit about scope, time, fees, and how either side can end it. When you have my time, you have my full attention.
Start
It starts with one conversation.
If this sounds like what you need, write to me directly.